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Digital Marketing Manager – Castelldefels, Barcelona

BCN3D Technologies, based in Castelldefels (Barcelona), is looking for an ambitious and talented Digital Marketing Manager able to develop digital campaigns to increase BCN3D brand presence worldwide, track and analyze all the data coming from BCN3D channels as well as connecting with new leads.  

WHAT DO WE DO?

At BCN3D we design, manufacture and sell all over the world top-quality desktop-sized FFF 3D printers. We aim to help innovators and creatives to change the world, providing them with the best possible experience to materialize their unique ideas.

RESPONSIBILITIES

• Own the digital marketing budget and use it to create, develop and manage acquisition worldwide campaigns, achieving aggressive CPL, ROI and lead volume goals.
• Be responsible for the supervision of the channel digital marketing budget, supervising and tracking its performance (KPIs, ROI) being in constant contact with the distributors marketing teams. You will discuss with them and provide technical advice in order to achieve common goals.
• Define and develop a full-funnel demand generation and acquisition marketing strategy.
• When creating new campaigns: Identify market opportunities through data analysis, develop the creative process, carry out A/B tests, implement, track the performance and iterate the process.
• Create specific campaigns for our vertical markets.
• Manage paid acquisition campaign across multiple platforms including Facebook, Twitter, Google, Instagram and LinkedIn.
• Continually evaluate assumptions and data around key metrics like cost per lead and conversion rate vs. performance and LTV, and highlight any swings.
• Brainstorm new and creative growth strategies.

THE SKILL SET

• • BS/MS degree in marketing, communications or a related field.
• 3-5 years of experience in a marketing role with a focus on online advertising or lead generation and being responsible for the digital marketing budget.
• Deep knowledge of paid acquisition channels, both online and offline.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage and motivate the end-user.
• Excellent oral and written communication skills. Proficient in English.
• Solid understanding of the following (or majority of the following): Conversion pixels, Facebook Business Manager, Facebooks Ads Manager, Google Analytics, Google Adwords, Twitter Campaigns, MailChimp, Youtube, Instagram, WordPress, Google Tag Manager.
• Strong analytical skills, curious-thinker, data-driven mindset.
• Deep knowledge of SEO & SEM.
• Up-to-date with the latest trends and best practices in digital marketing and measurement.
• Strong organizational skills with ability to work on multiple projects while maintaining attention to detail.

WHY BCN3D?

Do you want to be part of an innovative, multidisciplinary and passionate team? Then, BCN3D, a leader in the desktop 3D printing industry, is your place. Boost your professional career in a steadily-growing sector and develop your technical skills in an inspiring environment. Join us and leave your mark on the world!

INTERESTED?

Please, send your CV indicating DIGITAL MARKETING MANAGER to jobs@bcn3dtechnologies.com