BCN3D Technologies, based in Castelldefels (Barcelona), is seeking for a Senior B2B Communications Specialist to boost BCN3D brand presence worldwide. This is a brand new opportunity for digital communication professional with a record on B2B communications and excited to be part of an exciting project.
We are looking for a communications professional with a minimum of three years experience that will play an active role in developing the B2B digital communications messaging. From owning the communications on BCN3D’s social platforms to writing whitepapers, the person covering this role will use metrics to develop and improve communication strategies while creating hype.
WHAT DO WE DO?
At BCN3D we design, manufacture and sell top-quality desktop-sized FFF 3D printers worldwide. We aim to help innovators and creative minds to change the world, providing them with the best possible experience to materialize their unique ideas.
WHAT WOULD YOU BE RESPONSIBLE FOR?
• Develop and implement a communications strategy to boost BCN3D brand presence worldwide through creative solutions and data-driven metrics.
• Own all written documentation regarding product announcements, written materials, media relations, marketing collateral, use cases, etc.
• Own all BCN3D social platforms including Facebook, Twitter, Google, Linkedin, and Instagram: creating relatable content and community interaction to boost retention by encouraging participation and user-generated content.
• Continually evaluate assumptions and data around key metrics like impressions, web traffic, social platform performance, etc.
• Work together with the Digital Marketing team to achieve key goals and together manage the marketing budget related to social platforms. With them, you will identify opportunities based on data-driven hypotheses, manage the campaign creation process, oversee implementation, track performance and iterations.
• Provide weekly results and bi-monthly evaluation on campaign performance of campaigns along with return on investment statistics.
YOUR SKILL SET
• Minimum 3-year experience in B2B communications, either through agency or in-house in for technology accounts, including the use of industry tools, such as Hubspot, Hootsuite, Google Analytics, Google Ads, etc. It is essential that this experience has been in the tech industry.
• Previous in-house or agency copyright experience for B2B digital communications. Copy must range from social messages to whitepapers. The person covering this position must have the ability to understand the needs of the brand and communicate them through the messaging issued in campaigns, social media, internal communications, and partners.
• Previous in-house or agency experience managing social media channels messaging and interaction with followers. This must have been a B2B account.
• Excellent written and spoken Spanish & English are a must. Fluency in Catalan and one additional European Language (preferably German or French) is an advantage.
• Proven experience in adapting the message to different digital platforms and media outlets.
• A track record of growing digital communities based on data-driven hypotheses.
• Creativity and copywriting: Define and execute new ideas to create hype and engage the community.
• Bonus skills: Have an interest in traditional and artisanal processes relating to materials, making and fabrication processes and modern tools like 3D printing, scanning, CAD, and other technologies.
• Bonus skills: Experience launching consumer products or services ideally in the manufacturing industry.
Do you want to be part of an innovative, multidisciplinary and passionate team? Then, BCN3D, a leader in the desktop 3D printing industry, is your place. Boost your professional career in a steadily-growing sector and develop your technical skills in an inspiring environment. Join us and leave your mark on the world!
Please, send your motivation letter and résumé indicating SENIOR B2B COMMUNICATIONS SPECIALIST to firstname.lastname@example.org